An electronic engineer-entrepreneur hybrid, Muhammad couldn’t find a job that fulfilled his passion for building gadgets and writing software, so he created one for himself. His role encompasses everything from making slides – his PowerPoint skills are on point – and guiding projects to meeting clients, keeping staff happy and ensuring that A2D24 grows in a sustainable manner. Muhammad delights in the process of seeing a concept come to fruition and have a positive impact on a broad audience. He is adept at build trusting relationships with clients and is permanently juggling a few technological balls in the air. A lover of travel and good food, he may or may not be an amateur spymaster and is thinking of buying a company go-kart.

As Employee 001, Sofiah started at A2D24 the day the company was registered has seen it grow from a one-man business to its current iteration involving multi-million-rand project budgets. She draws satisfaction from her flexible and challenging role encompassing finance, office management, procurement and logistics (she hasn’t lost anyone yet). Sofiah keeps her focus a few steps ahead to make sure the A2D24 team is always prepared for what’s around the corner and switches between high-level and day-to-day details. An enthusiastic book club member, the fantasy genre is her sanctuary. She believes everyone should read the Lord of the Rings and that Jaime Lannister’s sword would come in handy on occasion.

A mechanical engineer with a keen entrepreneurial instinct and a talent for bringing his own brand to bear on products, Tauhir is the man at the helm of the wholly-owned company dedicated to A2D24’s revolutionary point-of-sale system Marc1. He spends his days in business and sales development, honing the operational ability of the firm, while building a team around the product. You can credit him with taking Marc1 into Mach1, so to speak. A laidback character with a can-do approach to seemingly insurmountable obstacles, Tauhir delights in being able to produce game changing results and see them bear immediate fruits, which isn’t always possible in the corporate environment from which he comes. When away from his desk, he dons his best barista uniform and becomes the Cape Town’s “mad scientist” of coffee, holding tastings and conducting blending experiments. He is also not above thrashing his young children on their Nintendo Switch. Pro Tip: “Don’t stress unnecessarily – you only ever have to worry about your heart stopping and being able to breathe. You can take everything else in your stride.”

Imtiaz's passion for tech and being able to make a meaningful impact on the world through its implementation is matched only by his love of fast cars and go-faster coffee (no chicory, please). The electronic engineer designed and built his first production system at the age of 12, while the rest of the team were still trying to spell properly and avoid eating vegetables. As our Head of Development, he leads and manages a team of software developers, supporting them in building an industry-leading product using robust architectural practices and innovative software solutions that are fit for purpose. Hailing from KwaDukuza in KwaZulu-Natal, near the birthplace of King Shaka, Imtiaz brings the Zulu warrior spirit to every tech challenge, but thankfully reserves the spear-throwing for his downtime.

A former McKinsey management consultant and University of Cape Town alumnus, Thato is tasked with developing A2D24's healthcare products, scoping out new products and processes, while ensuring brilliant user experience. Thato relishes being able to impact this significant sector, working with leading healthcare providers and alongside world-class tech pioneers at A2D24. She boasts a wealth of international experience in markets such as East Africa, Spain, Turkey and Asia-Pacific. Crucially, when things don't go according to plan, she is able to curse in the most exquisite business French. The passionate F1 fan can cook up a mean selection of confectionery and is busy working on a poetry anthology, which, she promises, won’t be penned in binary code. Life Philosophy: “Be the light in everything you do, infecting all you come across with positive energy."